When customers review your business on Google Reviews, the results will show up on your profile. Google Business Profile was cited as the #1 local ranking factor in BHS Links a recent survey of marketers. Information from your profile will appear in many areas of Google Search, including in Google Maps and in the new AI feature. It will also help you see which pages are slipping in rankings so you can prioritize improving those. If you’re having issues with broken links consider using a Broken Link Checker to find and fix these links. If your keyword’s missing from any of these areas, you’ll be prompted to add it.
- If the site has been owned by the same contact and has been operational for a long time, Google views it positively.
- Be sure to address the information you post on your profile page.
- Content Marketing Institute confirms that 88% of B2B companies give priority to content marketing.
Internal linking is the process of adding links to web pages that lead to other pages on the same website. It’s easy and profitable to build a web of internal links, but some content marketers treat this like an afterthought. Including a table of contents with jump links is an absolute necessity for long-form content. It helps to elevate the user experience by making it easier to find what they’re looking for and jump there with a click. “E-E-A-T” is short for Experience, Expertise, Authoritativeness, and Trustworthiness. Although it’s not included among ranking factors, It’s a component of Google’s Search Quality Rater Guidelines.
Turn a Standard Post Into a Long-Form post
Google wants LSI keywords and thorough explanations of your topics. With LSI keywords, you’ll tell Google that you’re an expert in your field and that you’ve covered the subject properly, allowing it to skyrocket your page in SERPs and rank it higher. A high bounce rate is one of the worst things you can do for your Google ranking. As explained, the bounce rate refers to the percentage of your website visitors that bounce back to the search results quickly after visiting your site. For instance, it’ll display the readability rate, advise the keywords to use, and even highlight the tone of voice that might need to be improved. Writing quality also has to do with keyword optimization, which must be natural.
Key Takeaways
Guest blogging involves writing articles for other websites in your niche, with a link to your site included in the content. This helps you reach a wider audience and provides valuable backlinks that can improve your search ranking. When guest blogging, focus on creating high-quality, relevant content that offers value to readers and showcases your expertise. Within your industry, every competitor wants to be the first search result that shows up when customers look for important terms. The way Google ranks these results can be mysterious, but search engine optimization (SEO) experts have figured out a few ways to improve google rankings. Google’s algorithm is always changing, so it’s important to stay up-to-date.
Image compression is also an efficient method of improving site speed. Compressing High-quality photos without compromising quality may significantly reduce load times. Maintaining consistent Name, Address, and Phone Number (NAP) information across local directories and citations is crucial for local SEO Google.
How To Optimise & Rank for Google’s AI Overviews In 2025
To create relevant content, consider what information a searcher might be looking for and make sure your page provides that information. Research the topic and find other terms and topics to supplement your content. That way, you can answer more questions in one place and keep viewers from bouncing to another page to find more information. Google aims to return the content you need in the first page of results, meaning the SERP should show the most high-quality, relevant sites. Including the keyword you’re hoping to rank for in your page title and meta description, for example, lets Google crawlers know the page is dedicated to this keyword. And now, if someone visits your page and returns to the SERP to open another result — also called bouncing — the algorithm assumes searchers didn’t find what they were looking for.
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